Volume 10 | Issue 2

 Abstract

In today’s modern environment, businesses face numerous opportunities and challenges in order to satisfy their customers. Business analytics is important because it utilizes various technologies such as data management, data mining, and other techniques to help businesses better understand their customers.. This research focused on learning about various data mining tools and technologies, as well as analyzing the challenges, and effects of data mining on business analytics. The necessary data is gathered by secondary data and The study makes recommendations on how to use data mining.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

data mining. Business analytics, impact, challenges

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Human Resources are unquestionably the most valuable assets of any organization. These Human Resources assist organizations in realizing their visions and provide them with the necessary skills to compete. With changing demographics and volatile global economic conditions, retaining human resources has become critical. Organizations are currently confronted with significant challenges in dealing with diverse human resources. Organizations are experimenting with various strategies to deal with individuals. Some of the organizations are being more innovative and evolving with the best HR practices. The organization’s needs are constantly changing, thus the human resources must be prepared to handle issues at all times. Hence there is a great need to use innovative HR techniques. The current paper examines some of the HR practices that are being used by businesses. The techniques are described in the study along with how they are used in the organizations. The report also examined the topics on which HR managers should concentrate while using these strategies.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

HRM, people oriented, business, organization, employee

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The industries which are working in India depend on agriculture for inputs operations. India is the largest cultivator of products like Coconut, Jute, Sugarcane, Rice, Wheat, Pulses and Spices. India has conventional Micro Small, and Medium Enterprises MSMEs, which contribute expansively to India’s Social and Economic advancement. It empowers businesses and creates tremendous work openings at a relatively lower cost of capital. MSMEs are complementary to large scale industries for their effective functioning. The MSME sector contributes significantly to all industrial development of the nation. Coir is the by-product of Coconut’s outer shell, which is used for manufacturing umpteen number of products such as Coir fibre, Coir Yarn, different Mats, Matting rugs, Non woven products, Non Woven mats, Coir Geo Textiles, Coir pith, Garden Articles, Curled Coir, Needled felt, Hand Knotted Netting, Coir ply articles, Coir Braid, Coir Rope, Coir Tea Leaf Bags, Coir Brushes, Lunch Bags, Office Bags, Chapels, Pouches and many more. Coir is an excellent money winner and Foreign Exchange earner for the nation. Under the established Coir Board, the Central Government of India monitors Coir industries in the country. MSMEs also formulated promotional and subsidy schemes to promote Coir industries.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

MSMEs, Growth, Performance, Export, Product, Industry, Challenges.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Neuromarketing could be a reasonably modern teach that combines behavioural brain research, financial matters and customer neuroscience. The impact that certain reputation campaigns, brands and items have upon us, from a cognitive and passionate point of see, is being surveyed, by measuring the consideration, the encoding and the passionate engagement. This article has examined the writing with respect to the neuromarketing apparatuses, strategies and particular strategies. Neuromarketing is the embryonic field of marketing science. In spite of being questionable, it remains the foremost promising field to think about veritable consumers reactions before the promoting jolts such as sound, brand and so forward. Hence, neuromarketing points to consider the important portion within the human named as ‘brain’ which is influenced by promoting encouragement. Primary data was collected from 200 samples from Ernakulam District. Descriptive statistics were used to describe and summarize the properties of the mass of data collected from the respondents. the methodology adopted in the research comprises of primary and secondary data and their systematic analysis. Cross tabulation, chai square test and Kruskal Wallis Test are used for data analysis.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Neuromarketing, Market Research, Consumer,behaviour , demographical factor, emotional factor, psychological effect

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Pharmacy Is One Of The Largest Industry In India . E-Pharmacy Is Fastest Growing Sector Right Now. As Per The Equity Master Report. India Stand Third In The Volume E-Pharmacy Is Basically Ordering Medicine Through Online With The Help Of Internet Technology. This Has Made Buying Medicines More Convenient And Easier To Get Your Medicines At Your Door -Step. During Pandemic Period Awareness About E-Commerce Platform Had A Major Role Both Rural And Urban Peoples. The E-Pharmacy Sector In India Has Grown Because Of The Increased Accessibility Of E-Pharmacy During A Pandemic Like Netmeds, 1mg, Easymedico, Medlife And Apollo Pharmacy. System Which Would Be Free Of Middlemen Causing Distortions, And Price / Quality Mismatch. This Research Paper Focus To Analyse The Adoption Of E-Pharmacy Among Rural People With Reference To Malur In Kolar District, Karnataka. Their Use Of Online System Comparatively Lower Than The Urban People. So That This Paper Deals With The Influential Factors And Problems To Use E-Pharmacy Among Rural People. 200 Samples Collected Through Random Sampling Method From Malur In Kolar District, Karnataka. This study using primary data collection method.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Awareness, E-Pharmacy, Rural People, Influential Factors, Challenges

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The term “digital gold” refers to a virtual way of investing in the golden metal. An option to purchase actual gold is to do so digitally. Digital gold is a new-age way of buying the yellow metal without the need for physical gold. One can purchase gold online, and an equivalent amount of that is kept as physical gold in an insured vault. The minimum amount one can buy is as low as one rupee. This study focuses on securing gold without any physical form. The study shows how current technologies can be applied to invest in E-Gold and to raise awareness of human error and E-Gold among the public. The study illustrates how various classes of people are encouraged to save and spend their small savings. As people are hesitant to visit jewellery stores and gold dealers, being able to procure gold online has become a perfect solution for many investors. Primarily, there are three main companies that are offering digital gold in India: Augmont Gold Ltd., MMTC-PAMP India, and Digital Gold India Pvt. Ltd. The way gold is purchased and sold today has been transformed by digital gold. The study goes on to discuss the role of digital gold in people’s lives and to study the recent boom in digital gold. The study information is gathered from secondary data. The study goes on to discuss more information on digital gold, which outlines the characteristics, benefits, and drawbacks of digital gold.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

digital gold, securing gold, gold investment, trading, recent boom.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The present study is an attempt to highlight the need to address the psychological impact of unemployment on Indian youth, aged 18 to 24yrs, through psychological conditioning, for the purpose of making them realize that they need to take up employment options seriously. The future of our nation relies on the young generation. In a world that still bares the deep wounds of war, hunger, displacement, conflict and inequalities, we need to step up to find lasting solutions for our next generation of leaders. Young people hold the key to humanity�s future � and yet, they too often bear the brunt of today�s conflicts and crisis. Our conscience cannot bear for much longer the fact that many children and youth in crisis do not have access to the quality education required to achieve their potentials, they should explore varied forms of quality education. At the heart of our resolve lies quality education to so many children and youth living in conflict and crisis. Their potentials and contribution to our shared future warrant urgent attention.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Youth, psychological impact, psychological conditioning, Unemployment

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Numerous motives consumer prefers to buy organic product. Consumes� prefer organic product due to health and environmental concerns. This study systematically investigated the factors influencing on buying behavior of organic products. This study was undertaken in Bangalore with a sample of 157 and data collected using structured questionnaire. The study results found that, health consciousness, quality of life and easily availability of organic products significantly predicts the buying behavior of organic products

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

organic, health consciousness, quality of life, buying behaviour.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Partnership is the relation between the persons who have agreed to share the profits of a business carried on by all or any of them acting for all. Section 4 of the Indian Partnership Act, 1932 deals with Partnership. In this paper it is analysed that the division of profits is considered to be an essential element for the existence of healthy partnership. An empirical study about healthy business relationships is done where the responses of 120 students are collected to know about their opinion. Analysing the data it is found that there are several key factors like being aware about the rights and duties of partners, honesty & mutual trust and communication play a vital role in building healthy business partnership. It is concluded that Partnership is a good form of doing business by making partners and achieving big goals. Nowadays Partnerships are still preferred by professionals, small trading and business enterprises.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

partnership, partners, business, profits

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Financial literacy in India has given a topmost priority, the financial literacy is the money management education, and a personal financial management. Students will get to know how to generate income, savings, investment, budgeting and also to spend money after using for all of his expenses and expenditure. This study helps students to know the importance of money management and education of money, which directly or indirectly help our country to gain knowledge of spending and saving their money. The main objective of this research paper is to study about awareness of financial literacy among students in �Gopalan College of commerce�. This study is mainly to analyze the level of financial literacy among students. This research information was mainly gathered by collecting primary and secondary data with respect of 50 respondents with the help of questionnaire and has been analyzed through statistical analysis and tools.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Financial literacy, Students, Savings and Money Management.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Green marketing and sustainability both are very closely interlinked with each other. When man and development conflicts arises �Green Marketing� will be the best solution, here green market not only means that eco friendly product or environmental supported product, Green marketing means doingall market and its allied activities which does not affect or minimum affect to the environment in all stages of their activities. This paper is purely descriptive in nature which talks about green marketing, green market mix, opportunities and responses from different stakeholders, and impact of green marketing for sustainable development practices.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Green marketing, Traditional marketing, greenmarket mix, Sustainability, Sustainable development.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

India is a developing economy. As developing economy India Faces several problems like, poverty, unemployment, low Per Capita income, Rapid growth rate of Population, low standard of living, Migration etc. The government of India is not in position to solve all the problems immediately and not able to create basic infrastructure for the growing population. The Gig Economy plays a very vital role in extending the employment opportunity in India. The Gig work platform is one of the supportive systems and programs for the development of Growth of the Indian economy. The gig workforce was already popular before the pandemic, but since the covid outbreak, many individuals who lost their normal employment have turned to gig workers, and they are finding an excellent opportunity to increase their Per Capita income over a period of time. Many business units are turning their workforce from full time work to gig work. This allows them to hire a more talented workforce for a short period of time who works effectively and finishes their work in targeted hours. This gig workforce is benefitted to business units as well as individuals to increase their income to meet the expenses. Companies that provide gig jobs are expanding in India, and they are assisting a large number of people who are looking for work.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Gig Economy, The Role of Gig work platforms, Indian Economic Development and Challenges.

  License

Creative Commons Attribution 4.0 and The Open Definition