Volume 9 | Issue 4

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testing

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Creative Commons Attribution 4.0 and The Open Definition

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This study identifies the professional satisfaction, challenges of event managers to sustain their business opportunity (with special reference to Chennai city). An event can be portrayed as a public gathering for the purpose of any celebrations. Each and every event differs from one another. Hence, they must be planned according to its nature. Events can be classified on the basis of their size, type and context. Nowadays, the Event Management industry plays a very big role in the society. The paper describes that there are some difficulties for the Event Managers like handling technical equipment�s, handling harsh people and the agents also. These difficulties should be avoided; proper recognition must be given to this field. The event managers must be well trained and they must have the professional qualification.

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A STUDY ON PROFESSIONAL SATISFACTION, CHALLENGES OF EVENT MANAGERS TO SUSTAIN THEIR BUSINESS OPPORTUNITY (WITH SPECIAL REFERENCE TO CHENNAI CITY)

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One of the most critical and effective marketing strategies of the contemporary times is viral marketing. The elevation of this criticality of viral marketing campaigns is mainly because of the preeminence of digital technology and social media which helps in enhancing the cost efficiency thereby patronizing towards reaching the target-audience at an increasing pace. This study has an objective towards examining the impact of digital technology and social media on viral marketing.in CHENNAI CITY. Like viruses, viral marketing facilitates the swift and transformed spread of information across millions of people.. Viral marketing is sometimes referred to as word-of-mouth communication.suggesting that in the rapidly expanding digital environment, word-of-mouth communication spreads because the message appeals to the first recipient, who, in turn, sends the message to others via technological communication channels, such as email, texting, instant messaging and personal digital assistants . Given the popularity of social media, older generations are now, surprisingly, using social network. In fact, women aged 55 years and older represent one of the largest demographics of Facebook users. Noting its ability to extend interactions and interpersonal connections,added that word-of mouth can take place not only among acquaintances, such as family, friends and co-workers, but even among strangers.. Marketers see these interactions as significant opportunities A quantitative research method with a structured questionnaire as the research tool was employed to collect data from a total of 100 respondents in CHENNAI CITY.Structural equation modelling (SEM) was utilized to statistically prove and assess the impact of digital technology and social media on viral marketing.

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virus, viral marketing,social media, digital technology, word-of-mouth.

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Today Online Marketing plays a major role as digital marketing helps all the human activities involved in purchasing activities to do the digital marketing plays a significant place for the growth of a country. Fastest Moving Consumer Goods (FMCG�s) Sector is one of the growing sectors in the market and is the necessity sector which is to also becoming competitive day by day due to new entrants in the market. Digital marketing is the cost efficient mechanism used by the marketers to advertise their products in the market which help them to create the customer engagement and its impact on purchase intention on FMCG�s. The purpose of this research is to : (1) To find the impact of Digital Marketing on Customer Engagement in FMCG�s , (2) To find the effect of Digital marketing on Purchase Intention of FMCG�s, (3) To analyse the effect of customer engagement on purchase intention of FMCG�s. This type of Research is causal research with a quantitative approach. The sample in the study was 100 consumers of FMCG�s products. The study used in SEM analysis and the results in this study show that: (1) The impact of Digital Marketing on customer Engagement and their effect; (2) The impact of Digital marketing in customer Purchase Intention; (3) impact of customer Engagement on purchase intention of consumers.

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Digital Marketing, Customer Engagement, Purchase Intention, FMCG�s.

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In this globalized world, it�s become more complex to manage logistics and supply chain. The nature of the business and the role of logistics & supply chain are not as same as now as before, this is due to digitalization, advancements in information & technology and changes in consumer buying behavior. The present study is descriptive in nature focusing on the role of supply chain management & logistics in new business models and studying the impact of technology in logistics sectors. Work load of logistics and supply chain management has increased from the emergence of online shops, as they extended their services at a wide range. They not only plan coordinate, warehouse and move the goods from point of origin to point of end-consumer but also helping the online shops to expand their business and increase their market share by attracting more customers through digital marketing, artificial intelligence.

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Digital Logistics- Digital Supply Chain- New Business Models- Digital Marketing- Artificial Intelligence

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Social Medias are used by billions of people across the world. Social networks have become a sort of reality in which people communicate, interact, and obviously trust. Marketing is a very broad field. Today, it even included the field of digital marketing and all of its sub-branches such as content and social media one. Social media channels have become a major source of news and information in today�s internet-driven world. Social media presence is also a vital factor in online marketing. Social media marketing allows to showcase your brand to potential customers at exactly the moment they are ready to convert. This paved way for motivating marketers to reach and engage the consumers with time and cost effective shopping. Social media rapidly replacing the traditional means of marketing with Social media marketing by providing them information about product, services, brands, designs, price etc., As a result of this, it is understood that social media is a powerful means of capturing customers attention in the present day market scenario.

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Social Media Marketing, Consumer, Internet, Social Media Platform, etc,.

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Digital marketing has emerged as the central marketing idea in the internet age. Online marketing that benefits the corporate sector is what is known as "digital marketing." Even a small start-up and large, well-established enterprises can use this digital marketing because it is accessible and feasible for both. The marketing model that was used throughout history has evolved as a result of this method. It is both affordable and capable of reaching vast numbers of people. Consequently, it has aided in the process of structuring the corporate sector in a development-oriented direction.

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Digital Marketing, Development, Corporate sector, Digital marketing method.

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Leadership, work experience, and workplace well-being have proliferated in popular culture, practitioner-focused publications, and�increasingly�scholarly research journals. We first examine the research that defines leadership and wellbeing in this piece. Finally, we explore the repercussions and ramifications in the workplace after talking about the impact of leadership actions on employee well-being. This paper’s goal is to compile and synthesise the existing literature on leadership and well-being that discusses how leadership actions affect staff wellbeing at work. We start by looking at definitions and conceptualizations of leadership and wellbeing that are frequently employed. The impact of leadership actions on employee well-being, as well as their repercussions and workplace implications, is then covered.

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LEADERSHIP � AN IMPACT ON WORK EXPERIENCE AND WELL BEING

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State Bank of India (SBI) is the largest public sector banks in India. It was the first bank established in India as Bank of Calcutta in 1806. SBI offers a plethora of products and services such as savings account, credit cards, fixed deposits, personal loan, home loan, business loan, debit card, loan against property, car loan, gold loan, mudra loan and more. A Customer Complaint is an expression of dissatisfaction from a Customer, requiring a response, about business activities or services performed by SBI The customer is the focus of the organization�s products, services and people. The business growth depends entirely on the satisfaction of the customers. A grievance generally occurs on account of various reasons including:- ? Inadequacy of working/operational gaps in standards of services offered, expected and actual services rendered. ? Technological issues in ATM ? Bank Charges issues ? Other Operational Issues ? Cheque book Customer has the right to register his complaint/ grievance if he is not satisfied with the services provided by SBI . A suitable mechanism is a must for receiving and redressing customer grievances courteously, promptly and satisfactorily.

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HANDLING CUSTOMER�S GRIEVANCES - WITH SPECIAL REFERENCE TO SBI

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Inflation is the percentage change in the value of the Wholesale Price Index (WPI) on a year-on year basis. It effectively measures the change in the prices of a basket of goods and services in a year. In India, inflation is calculated by taking the WPI as base.

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FINANCIAL DEVELOPMENT OF INFLATION INDIAN ECONOMY

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In this fast moving world, Transformation and up gradation are the key words for any company which wants to compete in the race. Right from clock, the shift towards Digital transformation has acquired great attention due to advancements in technology. Though it is not an easy process, Business continue to adapt the techniques of digitalization at all levels. It mandates an overall scrutiny of the way the company does it business. Every aspect of the company must be kept in mind and analyzed to keep in track with dynamic customer needs and wants. Hence, the transformation of the business into a digital platform undoubtedly becomes the need of the hour.

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Digital Transformation, Impact, Banking, Financial Services.

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Creative Commons Attribution 4.0 and The Open Definition