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  Published Paper Details:

  Authors

  Athma B Nath,  Titto Varghese

  Keywords

_Quick response codes, UTAUT, utilisation of technology

  Abstract


QRcodes (Quick Response codes) is an emerging technology that is applicable in various fields, and replaces traditional ways of reading, entertainment, marketing, education and a lot more. QR code has become a common content in print media that allows it to overcome the limitations of the medium. It acts as a bridge between real and virtual fields. QR codes have now become part of various contents of the print medium for providing additional information, entertainment, reading assistance, audio video content, interactive purposes etc. The study focuses on the utilisation of this technology by the readers and how utilisation changes with the gender differences. The study would also analyse the factors that influence the usage of this technology as well as the factors that inhibits readers in keeping away from using the technology. The objectives of the study is substantiated with the Unified Theory of Acceptance and The Use of Technology and its extension (UTAUT 1 & 2) which together provides seven constructs that determine the acceptance and use of a technology. The study employs both qualitative and quantitative methods. A survey questionnaire is used as the data collection tool and was equally distributed among individuals of different age category within the city of Trivandrum. The responses are organised to study the objectives. A further study was done qualitatively through a semi structured interview with both users and non users as respondents. Data collected from both survey and interview are interpreted to substantiate the objectives.

  Cite this article

  Athma B Nath,  Titto Varghese,   "FACTORS INFLUENCING THE EFFECTIVE USAGE OF QR CODE: A STUDY AMONG READERS OF TRIVANDRUM CITY", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.7, Issue 1, Page No pp.822-870, January 2020, Available at : http://www.ijrar.org/IJRAR19K7814.pdf  

  IJRAR's Publication Details

  Unique Identification Number - IJRAR19K7814

  Paper ID - 213535

  Author type - Indian Author

  Page Number(s) - 822-870

  Pubished in - Volume 7 | Issue 1 | January 2020

  DOI (Digital Object Identifier) -   

  No Of Downloads - 360

  Author Country - 695512, India, Koovalasserry P.O., Trivandrum, Koovalasserry P.O., Trivandrum, India, Medical Science

  Publisher Name - IJPUBLICATION | IJRAR | www.ijrar.org | E-ISSN 2348-1269, P- ISSN 2349-5138

  E-ISSN 2348-1269, P- ISSN 2349-5138

  Published Paper PDF : - http://www.ijrar.org/papers/IJRAR19K7814

  Published Paper URL: : - http://ijrar.org/viewfull.php?&p_id=IJRAR19K7814

  Published Paper PDF Downlaod: - download.php?file=IJRAR19K7814

  Cite this article

  Athma B Nath,  Titto Varghese,   "FACTORS INFLUENCING THE EFFECTIVE USAGE OF QR CODE: A STUDY AMONG READERS OF TRIVANDRUM CITY", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.7, Issue 1, Page No pp.822-870, January 2020, Available at : http://www.ijrar.org/IJRAR19K7814.pdf

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