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International Journal of Research and Analytical Reviews (IJRAR)

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E-ISSN 2348-1269, P- ISSN 2349-5138 | ESTD Year: 2014

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  Published Paper Details:

  Paper Title  

“SERVICE MARKETING AT PRESENT ERA - A STUDY”

  Authors

  Dr. Ravi. B.,  Laxman B. H.

  Keywords

Negative publicity, service, market surveys, organization, performance, transportation, tangibility.

  Abstract


Service marketing refers to the application of a different set of strategies or tactics to anticipate the consumer’s need for an invisible product. And thus, meet their requirements accordingly, to create higher value for them from their purchase. Services are very different from goods or tangible products, and so is its marketing needs. The general marketing strategies may not apply to the marketing of invisible products. In the service industry, customization of the product offering becomes essential as compared to that of the manufacturing industry. The customer’s needs, perception and requirements are given significance while carrying out the business operations in as a service provider.

  Cite this article

  Dr. Ravi. B.,  Laxman B. H.,   "“SERVICE MARKETING AT PRESENT ERA - A STUDY”", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.8, Issue 2, Page No pp.62-73, April 2021, Available at : http://www.ijrar.org/IJRAR1CAP010.pdf  

  IJRAR's Publication Details

  Unique Identification Number - IJRAR1CAP010

  Paper ID - 232742

  Page Number(s) - 62-73

  Pubished in - Volume 8 | Issue 2 | April 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJRAR | www.ijrar.org | E-ISSN 2348-1269, P- ISSN 2349-5138

  E-ISSN 2348-1269, P- ISSN 2349-5138

  Cite this article

  Dr. Ravi. B.,  Laxman B. H.,   "“SERVICE MARKETING AT PRESENT ERA - A STUDY”", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.8, Issue 2, Page No pp.62-73, April 2021, Available at : http://www.ijrar.org/IJRAR1CAP010.pdf

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About IJRAR

The IJRAR - International Journal of Research and Analytical Reviews (IJRAR) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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