Published Paper Details:

Covid-19 has totally shattered the world economic conditions, whether developed, developing or underdeveloped countries has been the victims of this corona virus, suffered tremendously. Many nations depend on their economy mainly on industrial sector whether it is large scale, medium scale, small scale or even micro. According to the World Trade Organization (WTO, 2016) SME's represent over 90 per cent of the business population, 60-70% of employment and 55% of GDP in developed economies. The International Finance Corporation (IFC) estimates those 65 million firms, or 40% of formal micro, small and medium enterprises (MSMEs) in developing countries. This results shows the significance of SME's in economic development of a country. After COVID -19 drastic changes occurred i.e., lot of fluctuations in economic conditions of several countries. Many countries suffered with greater economic crisis due to this pandemic covid-19 and effected GDP growth. From large to small industries grieved with this situation as lock down persisted for long period of timeand the companies were to shut down for almost 6 months to one year. Most of the small scale and micro industries were completely closed due to long halt in production or service during that time. To overcome this situation many governments made new amendments and policies in favor of industries for its recovery and growth again. India is among the countries have changed policies regarding industrial development to encourage SME's. Government of India withstanding to SME's financially announced moratorium opportunity even for the SME's because SME's employ around 40% of India's workforce. Around 1.3 million SME's contribute 45% to India's manufacturing output and 40% of India's total export. There are around 6000 products manufactured by 31.7% MSME's while the remaining 68.2% are engaged in providing various services. The Study was done for the women entrepreneurs in MSME's as respondents in 26 districts of Andhra Pradesh. Based on the issues and challenges faced by the women entrepreneurs with analysis of the data and the study would advise to the Government of Andhra Pradesh on how to improve MSME's economically by supporting them with policy decisions and developing strategies, this study was also gave scope for the researchers who are focusing on SME's and women entrepreneurs. The study was also gave the scope to woman entrepreneurs about innovative thinking about their companies' products or services and most of these SME's have almost shut down due to pandemic in Andhra Pradesh as well as in other states in India. This study provides strategies and also helps in forecasting the probable situations and developing innovative practices in production of goods or services with sustainability