Published Paper Details:

This study explores the moral ambiguity in the characterization of protagonists in the films directed by Puri Jagannath. Known for his distinctive storytelling and complex characters, Jagannath often blurs the lines between right and wrong, challenging traditional moral frameworks. By analyzing key films such as Pokiri, Businessman, and Temper, this research aims to uncover how Jagannath's protagonists embody moral ambiguity and what this reveal about societal values and human nature. Through a combination of narrative analysis and character study, the paper seeks to understand the director's approach to creating morally complex characters and the impact of these portrayals on audiences. The findings suggest that Jagannath's work not only entertains but also provokes critical reflection on ethical dilemmas, making his films a significant contribution to contemporary Indian cinema. This paper investigates the portrayal of morally ambiguous protagonists in the films of acclaimed Telugu filmmaker Puri Jagannath, focusing on Pokiri (2006), Temper (2015), and Businessman (2012. Through a qualitative narrative analysis, supported by visual data representations--including ethical arc progression graphs, screen time morality charts, and trait-based radar comparisons--this study maps the shifting moral alignment of protagonists Pandu, Daya, and Surya across each film's structure. Drawing from cinematic theory, moral philosophy, and audience perception frameworks, the research reveals a recurring narrative strategy wherein ethically flawed characters undergo partial or complete redemptive arcs, thereby securing emotional approval from the audience. While Pokiri and Temper show dynamic moral transitions leading to heroic revelations, Businessman maintains a consistent ethical grayness, sparking greater dissonance. By decoding these morally layered characters, the paper highlights Puri Jagannath's distinct storytelling lens--where charisma, conviction, and a chaotic sense of justice redefine heroism. The findings offer insight into the evolving reception of anti-heroes in Telugu cinema and open avenues for deeper exploration of ethics in mainstream Indian film narratives.